L'Oréal Portfolio of Artistic Hairdressers
Established 17 years ago, the L'Oréal Professional Portfolio of Artistic Hairdressers is an exclusive group of top British hairdressers who have been recognised for their creativity and expertise in the field of professional hairdressing. Renowned for their outstanding technical skills, as well as their artistic flair, these eminent hairdressers share a common goal: to consistently raise the profile of the British hairdressing industry.
As keen competitors in national and international events, the cutting, colouring and styling skills of these acknowledged experts are often on show, inspiring hairdressers world-wide. Their stage work is complemented with style shots and profiles in magazines and they are journalists' first point of call when searching for advice on new products on hair care. Recognised as experts in their field, members also appear on Radio and Television in a variety of shows, especially those relating to fashion, beauty and the salon industry.
L'Oréal Professionnel works closely with the fashion industry to keep hair colour and styling inspirational and at the forefront of emerging beauty trends, and offers opportunities to Portfolio hairdressers to work with designers at London Fashion Week, the International 'Fashion in Motion' shows at the V&A Museum, Central Saint Martin's Graduate Show and Graduate Fashion Week.
The L'Oréal Portfolio of Artistic Hairdressers also plays a key role in passing on knowledge to the younger generation. Many Portfolio members teach specialised classes at the L'Oréal International Academies in London and Manchester, which are regarded as centres of excellence for hairdressing education. Courses are also held at numerous regional venues up and down the country. Students and qualified stylists come from the UK and abroad to learn new techniques and to be inspired by these recognised experts.
In 1998, L'Oréal Professionnel took education one step further by introducing the first ever Colour Specialist which is an advanced technical qualification in professional hair colouring. The course teaches colour specialists to gain the ultimate in professional knowledge and the skill and confidence to create perfect colour time, and L'Oréal Portfolio Salons all have a Colour Specialist graduate heading up their technical teams.
A visit to a L'Oréal Professionnel Portfolio salon is always a pampering and enjoyable experience as customer care is a top priority. Full client consultations and follow-up care are key to each salon's philosophy and every staff member is expected to adhere to the highest standards of hairdressing.
Combining artistry and vision with constantly evolving technical skills and an exceptional level of service, members of the L'Oréal Professionnel Portfolio of Artistic Hairdressers are, without doubt, the nation's finest hairdressers.
