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Behind the scenes

 
YEAR 2024
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BACKSTAGE WITH L’OREAL PROFESSIONNEL AT LONDON FASHION WEEK

Two of our Sadler Gate Stylists, Imogen and Ellen, proved their crafting credentials when they were invited to assist L’Oréal Professionnel backstage at the highly anticipated On/Off show at London Fashion Week. The lucky pair assited Adam Reed from Percy and Reed backstage for Yii, Vinti Andrews and Gynel at the Vinyl Factory in London.

 

“We had an incredible time at London Fashion Week, we learnt so much from Adam and we were extremely lucky to have been given this opportunity to work along side such an amazing team and fantastic designers “

GET THE LOOK

YII: THE SEWHAWK

The hair was left untamed to add softness to this ‘triple looped pony’. After washing, apply ‘PLI’ by L’Oréal TecniArt by spraying on towel dried hair liberally before blow-drying. Finish this look using L’Oreal Professionnel ‘Infinium’ hair spray to hold the look into place.

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VINTI ANDREWS: THE RUN WAVE

A 60’s inspired look with soft curls, brushed out to look slightly dishevelled. Use only ‘PLI’ by TecniArt and create a loose waves with the Cloud Nine Waving Wand. The hair will appear texturised and natural.

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GYUNEL: BAND OF OUTSIDERS

Use ‘Wet look’ gel by L’Oréal on freshly washed hair to give hair a sleek and slender look, experiment with different size braids and finish with TecniArt’s ‘Metallic Gloss’ for an added shine.


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