Monthly Archives: October 2015

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YEAR 2017

ID ARTIST

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ART TEAM MEMBERS ALICE, LAURA AND IMOGEN TAKE PART IN THE ID ARTIST LIVE TOUR

25816 ID Artist Live Logo FINAL (Outlines)

Last month our three ID Artists; Alice Cronin, Laura Robertson and Imogen Godwin all showcased their talent at The Queens Hotel in Leeds where L’Oreal Professionnel had organised a live event to showcase the latest colour, cutting and styling trends for Autumn/Winter. The talented trio each presented styling and colour techniques on stage during the two hour presentation after attending ID Artist workshops in London earlier this year.

The tour visited Dublin, Glasgow, Leeds and London, with live education from ID Artists, sneak peeks at some of the newest product launches and a preview of the newest clothing collection from Reiss, the 2015 tour was one of the most widely attended L’Oreal Professionnel education events yet!

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Behind the scenes

 
YEAR 2017

OLAPLEX

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A REVOLUTIONARY NEW SERVICE

When a new ‘hair miracle’ appears we tend to be critical and wait to see results before introducing a new service. After hearing about the much hyped OLAPLEX earlier this year we tested the service on our stylists and have been exceedingly impressed with the results.

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Read ‘Olaplex: The Vogue Road Test’ here

THE SCIENCE

OLAPLEX is a ‘bond perfecting solution’ which basically acts as scaffolding for your hair. The solution contains one active ingredient designed to reconnect the disulphide sulphur bonds which tend to be broken down by hair colouring and thermal styling. OLAPLEX is free from silicones, parabens, oils and aldehydes.

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WHAT’S USED

For hair that has been compromised chemically or thermally, the OLAPLEX BOND MULTIPLIER is the first step used by your Stylist. The Bond Multiplying System rebuilds the strength, structure and integrity to the point where a colour or chemical service would be feasible once again. This may be done before and/or after a chemical service and is compatible with all hair types from virgin to extremely compromised chemically treated hair.

The next step used by your Stylist is OLAPLEX BOND PERFECTOR, this is used to link the remaining disulfide bonds before and after service restoring the strength, structure and integrity of the hair.

The OLAPLEX service will add approximately 15-30 minutes to your appointment time.

THE SALON SERVICE

OLAPLEX SINGLE WITH COLOUR £30

OLAPLEX DUO £50 (when Olaplex is used in more than once in an appointment, effectively a ‘double’ shot of Olaplex)

OLAPLEX can be used in conjunction with pretty much every salon service from highlights to Keratin Smoothing and hair extensions.

THe Fixier