Behind the scenes

YEAR 2024


Sun, sea and a sensational line-up of guest artists were the order of the day when the L’Oréal Professionnel ID Artists enjoyed a three-day education trip. The L’Oréal Academia, Barcelona was the stunning venue for 63 ID Artists who were all there to prepare for the L’Oréal Colour Trophy Backstage Live Tour, which kicks off this today visiting 10 cities in the UK and Republic of Ireland.


On day one I had some free time before the first meet up so I went for a paella lunch with some of the ID Artists before exploring Barcelona. During the welcome meeting there was inspirational talks from the L’Oréal team and the Rush Art team and then a briefing on the colour trophy hair show. We were shown demonstrations on each look that we have to create on the colour trophy tour which I will be taking part in and competing in. After the meeting there was a drinks reception dinner followed by a night out in Barcelona.
On the second day, the morning started with an in depth demonstration of the two main styling looks for the colour trophy tour. This was then followed by the ID artist team practicing the two looks on dolls heads in pairs. In the afternoon we took it in turns to make pom poms out of hair and make wigs, using extensions the colourists had coloured in the morning. That evening we had a tapas dinner and drinks with all of the ID artists and L’Oréal team.

Stuart Chapman, ID Artist project manager, said: “Talented guest artists , our beautiful Barcelona Academia and 63 passionate ID Artists all combined to make this a very memorable trip as we fully prepare the ID Artists for their presentations at the L’Oréal Professionnel Colour Trophy Backstage Live Tour.”

The ID Artist programme from L’Oréal Professionnel has one goal – to find talented individuals who could be the future stars of the hairdressing industry and work with them to further develop their talent and discover their full potential. We encourage out team to audition and our current or former ID Artists include Lizzie (Sadler Gate), Deesh (Duffield), Laura (Belper), Alice and Imogen (Ashbourne) and Lorna (The Old Hall).


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