Category Archives: ID ARTIST

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YEAR 2019

LORNA IN BARCELONA

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ID ARTISTS IN BARCELONA

Sun, sea and a sensational line-up of guest artists were the order of the day when the L’Oréal Professionnel ID Artists enjoyed a three-day education trip. The L’Oréal Academia, Barcelona was the stunning venue for 63 ID Artists who were all there to prepare for the L’Oréal Colour Trophy Backstage Live Tour, which kicks off this today visiting 10 cities in the UK and Republic of Ireland.

LORNA’S DIARY

On day one I had some free time before the first meet up so I went for a paella lunch with some of the ID Artists before exploring Barcelona. During the welcome meeting there was inspirational talks from the L’Oréal team and the Rush Art team and then a briefing on the colour trophy hair show. We were shown demonstrations on each look that we have to create on the colour trophy tour which I will be taking part in and competing in. After the meeting there was a drinks reception dinner followed by a night out in Barcelona.
On the second day, the morning started with an in depth demonstration of the two main styling looks for the colour trophy tour. This was then followed by the ID artist team practicing the two looks on dolls heads in pairs. In the afternoon we took it in turns to make pom poms out of hair and make wigs, using extensions the colourists had coloured in the morning. That evening we had a tapas dinner and drinks with all of the ID artists and L’Oréal team.

Stuart Chapman, ID Artist project manager, said: “Talented guest artists , our beautiful Barcelona Academia and 63 passionate ID Artists all combined to make this a very memorable trip as we fully prepare the ID Artists for their presentations at the L’Oréal Professionnel Colour Trophy Backstage Live Tour.”

The ID Artist programme from L’Oréal Professionnel has one goal – to find talented individuals who could be the future stars of the hairdressing industry and work with them to further develop their talent and discover their full potential. We encourage out team to audition and our current or former ID Artists include Lizzie (Sadler Gate), Deesh (Duffield), Laura (Belper), Alice and Imogen (Ashbourne) and Lorna (The Old Hall).

 

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Behind the scenes

 
YEAR 2019

THE COLOUR TROPHY

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IMOGEN WINS THE STAR AWARD

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We were delighted to have a record breaking five teams in the regional heat of this years L’Oreal Colour Trophy. Stylists from our Ashbourne, Duffield, Sadler Gate and Belper salons all competed at the event in Manchester to win a place in the Grand Final against other salons from across the region. Our teams from across the group went to watch and be a part of the event and were delighted when Imogen Coates from the Duffield salon won her category in the Rising Star Award.

Imogen fought off strong competition and wowed a panel of high-profile judges with her hair colouring talent, she will now join the L’Oréal Professionel Colour Academy 2016 for a year of ‘money can’t buy’ education and training with L’Oréal Professionnel and some of the UK’s top hair colourists

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With her place in the team firmly secured, Imogen will now compete at the L’Oréal Colour Trophy Grand Final which takes place on Monday 13th June, 2016 against the other ‘STAR’ award winners to win ‘judges favourite’ and the amazing prize of an exclusive European photo-shoot. The Grand Final show promises a thrilling and inspirational black-tie event featuring spectacular hair shows by some of the industry’s most illustrious names in hairdressing followed by a 5 course dinner and the much celebrated awards presentation ceremony.

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Over 3 weeks in April the L’Oréal Colour Trophy Backstage tour has visited nine cities and identified nine exceptional young hairdressers as STAR award winners from across the country who will now form the L’Oréal Professionnel Colour Academy 2016. To make an appointment with Imogen please call 01332 843 000.

 

 

 

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YEAR 2019

ID ARTIST

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ART TEAM MEMBERS ALICE, LAURA AND IMOGEN TAKE PART IN THE ID ARTIST LIVE TOUR

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Last month our three ID Artists; Alice Cronin, Laura Robertson and Imogen Godwin all showcased their talent at The Queens Hotel in Leeds where L’Oreal Professionnel had organised a live event to showcase the latest colour, cutting and styling trends for Autumn/Winter. The talented trio each presented styling and colour techniques on stage during the two hour presentation after attending ID Artist workshops in London earlier this year.

The tour visited Dublin, Glasgow, Leeds and London, with live education from ID Artists, sneak peeks at some of the newest product launches and a preview of the newest clothing collection from Reiss, the 2015 tour was one of the most widely attended L’Oreal Professionnel education events yet!

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Behind the scenes

 
YEAR 2019

ID ARTIST

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IMOGEN GAINS A PLACE ON THE ID ARTIST TEAM

Imogen Godwin, Master Stylist at Ashbourne, has been celebrating after winning a sought after place on the prestigious L’Oreal Professionnel ID Artist team.

The team is a highly sought-after educational opportunity for talented, inspired hairdressers with an eye for fashion and unique creative expression. Lizzie Fox, Deesh Dhindsa, Alice Cronin and Laura Robertson have been or are currently part of the ID Artist programme.

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Led by some of the hairdressing industry’s biggest names, students are coached in the latest catwalk looks, cut and colour techniques alongside L’Oreal Professionnel’s seasonal trends over the course of the two year initiative – equipping them with the perfect tools to take back to the salon and clients.

National auditions were held in the UK and Ireland last week where Imogen had to present a mood board of inspirational catwalk looks and trends, before presenting her stunning model and talking through her inspirations with the esteemed judging panel. From hundreds of entrants only a maximum of three stylists from each region go through to become members of the team, and Imogen is now preparing for some exciting creative opportunities ahead.

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