Behind the scenes

YEAR 2022



We asked Isabel, Senior Stylist at Ashbourne, to go to L’Oreal HQ in London for a Shu Uemura photo shoot. Isabel was briefed to create a futuristic Tokyo inspired model and we think the final look below perfectly captures this.


“I created a mood board showing inspiration for the brand and to help communicate on the day to Shu squad. The trends to choose from included shittori texture , vintage Kawai , natural kei, samurai strength. My chosen theme  samurai strength represented strength, shine , structure, power , control and warrior. Make up artists, professional photographers and the Shu team were there to help create the look, with Ben Hards being the team director to my chosen theme.”



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